The challenge /01
People with an immigration problem cannot name it.
Someone facing a visa refusal does not arrive knowing whether they need an administrative review, an appeal, or a fresh application. They know the outcome they want and the deadline they are frightened of. Most legal sites answer with a list of practice areas, which is an answer to a question they have not worked out how to ask yet.
Firms lose enquiries in that gap — not on price, but because the visitor never established that this firm handles their particular situation.